Caribou Coffee celebrates one million redemptions of non-dairy reward
MINNEAPOLIS – NOVEMBER 11, 2024 – Caribou Coffee, a premium coffeehouse known for industry-leading innovation and signature handcrafted beverages, announced loyalty members have redeemed the brand’s no additional charge for non-dairy milk reward more than one million times. Launched in May 2023, the offer gives Caribou Perks® members the ability to customize their beverages with non-dairy milk options – including almond, oat, and coconut – at no added charge, simply by ordering ahead via the Caribou Coffee app.
“We’re thrilled to reach this milestone, which speaks to our guests’ passion for customization and sustainability,” says Erin Newkirk, Chief Brand and Marketing Officer at Caribou Coffee. “By offering no-cost non-dairy for well over a year now, we’re making plant-based milk options easier for everyone to enjoy, and we’re proud to support our Caribou Perks members in making choices that match their preferences.”
Free to join, the Caribou Perks program offers members a range of exclusive rewards—from a free birthday drink and discounts to insider access and special promotions—with non-dairy customization at no additional cost emerging as a standout feature.
In addition, Caribou Coffee continues to innovate with beverages made using non-dairy milk. The popular Espresso Shaker platform features oatmilk in classic flavors as well as seasonal versions. Caribou’s Fruit Shakers, launched in the summer of 2024, blend real fruit and fruit juices with coconutmilk, providing a refreshing non-dairy choice for non-coffee drinkers. And for the holidays, Caribou has introduced oat nog beverages, including the Vanilla Oat Nog Latte and Vanilla Oat Nog Crafted Press, for a non-dairy twist on traditional egg nog.
For more information on ways to customize your favorite Caribou drink with non-dairy options please visit www.cariboucoffee.com/non-dairy.
About Caribou Coffee®
Caribou Coffee provides high-quality, handcrafted coffee-forward beverages and craveable food options in more than 800 coffeehouses worldwide. Known for a commitment to sustainable practices and making a difference, Caribou Coffee serves 100% Rainforest Alliance Certified coffee beans and crafts each menu item with the purpose to create day-making experiences. This passion for premium is also why Caribou Coffee makes every handcrafted beverage with only high-quality ingredients, like real chocolate chips, and no artificial flavors, colors, sweeteners or preservatives.
Caribou Coffee has 333 company-owned, 141 non-traditional and 356 franchise locations in 11 countries, as of Sept. 24, 2024. Caribou Coffee is part of a portfolio of complementary brands bound by common values, Panera Brands, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. learn more about Caribou Coffee, visit CaribouCoffee.com and follow the coffeehouse on Facebook, Instagram, TikTok, X or LinkedIn. Sign up for Caribou Coffee’s loyalty program, Caribou Perks®, at cariboucoffee.com/perks or text “Perks” to 762-CARIBOU.