Caribou Coffee picks up national recognition for service and loyalty

Published

At Caribou Coffee, we know a great beverage is just the beginning. Whether you stop in for your daily Crafted Press or pop through the drive-thru for a quick pick-me-up, our goal is always the same: make your day a little brighter with every interaction. That’s why we’re proud to share our U.S. coffeehouses have been recognized with multiple national awards for customer service and loyalty in 2025:

Newsweek’s customer service ranking is based on feedback from more than 28,000 consumers, evaluating five key criteria: quality of communication, professional competence, range of services, customer focus, and accessibility. For loyalty, more than 275 programs across the country were evaluated head-to-head in varying categories, and Caribou Perks® landed in the top ten among coffeehouse brands with high marks in six criteria including ease of enjoyment, benefits, overall satisfaction, customer support, trust and the likelihood to recommend the program to others.

Forbes recognized Caribou on its 2025 Best Customer Service list, drawing from 4.4 million responses from 181,000 customers. And USA Today’s award for our loyalty program was based on an evaluation of more than 200,000 programs.

These accolades reflect what we value most: people. From our BOUristas who remember your name to the rewards you earn just for being part of the Perks community, every detail is designed to show how much we care.

We’re honored by this recognition and even more grateful to our team who made them possible. Cheers to more day-making moments!

Categorized as Culture.