Caribou Coffee completes long-term strategic CPG license agreement with JDE Peet’s 


Caribou Coffee will build on its core strategy of operating and growing its retail coffeehouse business 

MINNEAPOLIS, MN – MARCH 26, 2024 – Caribou Coffee, a global premium coffeehouse, today announced the completion of the previously announced transaction to license its brand in the consumer packaged goods and foodservice channels to JDE Peet’s. The transaction also includes the transfer of Caribou Coffee’s roasting operations in Minnesota and its office coffee and foodservice contracts. The mutually beneficial transaction enables Caribou Coffee to focus on its core popular retail coffeehouse business while providing JDE Peet’s a strong platform to expand its premium coffee portfolio in North America.

Under the licensing agreement, JDE Peet’s will manufacture, market and sell Caribou Coffee’s consumer packaged goods and foodservice coffee products outside of its coffeehouses. JDE Peet’s will assume responsibility for supplying Caribou Coffee’s specialty grade coffee sold in its retail locations, made to its exacting standards, and the two companies will jointly collaborate to ensure that Caribou Coffee’s branded coffee products reach new consumers across channels.

About Caribou Coffee® 

Caribou Coffee provides high-quality, handcrafted coffee-forward beverages and craveable food options in more than 800 coffeehouses worldwide. Known for a commitment to sustainable practices and making a difference, Caribou Coffee serves 100% Rainforest Alliance Certified coffee beans and crafts each menu item with the purpose to create day-making experiences. This passion for premium is also why Caribou Coffee makes every handcrafted beverage with only high-quality ingredients, like real chocolate chips, and no artificial flavors, colors, sweeteners or preservatives. 

Caribou Coffee has 333 company-owned, 140 non-traditional and 338 franchise locations in 11 countries, as of Dec. 26, 2023. Caribou Coffee is part of a portfolio of complementary brands bound by common values, Panera Brands, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.  

To learn more about Caribou Coffee, visit and follow the coffeehouse on FacebookInstagramTikTokX or LinkedIn. Sign up for Caribou Coffee’s loyalty program, Caribou Perks®, at or text “Perks” to 762-CARIBOU.