Caribou Coffee appoints four new senior leaders as part of long-term strategic plan
Marketing, Technology, Development, Supply Chain functions align to further position company for success and growth
MINNEAPOLIS, MN – May 12, 2026 – Caribou Coffee, the national operator of premium coffeehouses, today announced the expansion of its executive leadership team with the appointment of four seasoned leaders. The move brings industry-tested expertise in supply chain, marketing, real estate development and technology and is a key step in Caribou’s organizational realignment to deliver on its strategic plan for long-term success.
“You don’t bring in new talent to an already robust leadership team just for the sake of it,” said Scott Kennedy, CEO, Caribou Coffee. “Our organizational realignment late last year created the need for both new and elevated executive leadership roles and capabilities. The business line leaders are exceptional talent that we have attracted, who believe in the brand and our vision, and who have the knowledge, capabilities and experience that will help us further deliver on the long-term strategy that has been in development for some time.
“This process began in late 2025 with the promotion of Matt Reiter to the new role of Chief Commercial & Strategy Officer and continues today with the true synchronization of technology, development, operations, and marketing. What that means is less friction across every touchpoint, greater enterprise efficiencies and a real ability to create value for both our guests and our partners going forward.”
Marketing and Development
Caribou’s Vice President of Brand & Marketing, Kristen Goldberg, comes from a long line of retail and CPG roles, including most recently, Shutterfly. She started her career with Dunkin’ as a client and worked at powerhouse brands including Pillsbury and Cheerios at General Mills, and Dunn Bros. Coffee. Goldberg will lead the charge developing and executing brand marketing strategy and creative that drives guest traffic and builds brand equity with consumers.
In a new Caribou executive role as Vice President of Market Development and Real Estate, overseeing market planning, site selection, design and construction, Kyley Yanker brings a deep cross-section of QSR category experience from Starbucks, and prior to that from McDonald’s, Tim Horton’s, and Tropical Smoothie.
Technology and Supply Chain
Joining Caribou as Vice President of Technology from Sleep Number, Soumil Deshmukh is a veteran with 25 years of experience in the tech industry. In this newly elevated executive role, he will focus on a mandate to further integrate and modernize Caribou’s enterprise platforms and capabilities, positioning technology as a true business partner and a catalyst for performance and long-term success through enhanced guest experiences and coffeehouse support.
Caribou’s operations team promotes Mike Iannuzzelli to Vice President of Supply Chain. He will be responsible for building and maintaining supply chain capabilities and redundancy that supports growth across all channels while enhancing and optimizing logistics support. Mike has proven experience leading teams in supply chain logistics, transportation, engineering, production, warehouse operations, category management and food safety from his previous roles including Holiday Station Stores, Frito Lay and Kraft General Foods.
“These are investments not just in the right discipline expertise for our evolving strategic direction but in people who bring exceptional depth and understanding to the crucial job of building Caribou’s new road map for the future. It’s a bright one that includes refining our market development strategies and truly optimizing technology, operations and supply chain across our current and future coffeehouse portfolio. Watch this space.”
For more information visit www.cariboucoffee.com.
About Caribou Coffee
Caribou Coffee serves high-quality handcrafted beverages and crave-worthy food in more than 800 coffeehouses worldwide. Since opening our first location in 1992, we’ve been committed to building personal connections in every experience. This desire drives our dedication to supporting our communities and crafting menu items with premium ingredients like specialty-grade coffee and real chocolate chips in our handcrafted beverages. Focused on smart growth, we operate and franchise coffeehouses across 11 countries, with the purpose of creating day-making experiences that spark a chain reaction of good.
Caribou Coffee is part of Panera Brands, alongside Panera Bread® and Einstein Bros.® Bagels. To learn more, visit cariboucoffee.com, follow Caribou Coffee on social media, or download the Caribou Coffee app to join Caribou Perks and start earning rewards.