Celebrating 30 years of Caribou Coffee



Caribou Coffee®, a global premium coffeehouse and Panera Brands company, is celebrating 30 years of business and countless connections formed over coffee this month. Founders John and Kim Puckett opened the doors of the first Caribou Coffee in Edina, Minnesota, on Dec. 14, 1992, with a vision to be known for the best personalized service in the coffeehouse industry. What started as a dream of two young entrepreneurs has now transformed into a beloved brand and is currently one of the ­­nation’s largest coffee chains. With over 400 coffeehouses throughout the United States, Caribou Coffee has cultivated a truly unique experience that resonates with customers nationwide.

Over the past three decades, Caribou has continued to build on its core values – Support One Another, Take Ownership, Make Fun Happen, Serve with Love, and Be Yourself – to offer guests a unique and authentic experience and provide a true connection over coffee. By staying true to its purpose of creating day-making experiences that spark a chain reaction of good, Caribou Coffee has become a stand-out in the space, keeping its guests coming back for more. These factors, paired with its innovative handcrafted beverages featuring only real ingredients, personable customer service, and tech advancements – including its newly refreshed Caribou Perks loyalty rewards program – have enabled the brand to become a staple amid one of the most competitive consumer markets.

“As Caribou reflects on its 30 years of business, we’re proud to celebrate the successes achieved throughout our journey. Our current and past team members, countless partners, vendors, and supporters, as well as our exceptional guests, have played a critical role in our long-term success – and for that, we are truly grateful,” said John Butcher, Caribou’s CEO and President. “As we look ahead to the next 30 years, we are excited to build upon our shared vision of living life to the fullest and providing guests with the inspiring coffeehouse experience they know and love.”

To celebrate this milestone, Caribou will offer a special limited edition Birthday Cake Latte during its birthday week, starting Monday, Dec. 12. The celebratory concoction of espresso, steamed milk and cupcake flavor is topped with whipped cream and festive sugar.

For more details, visit CaribouCoffee.com, and make sure to share your favorite Caribou memories from the past 30 years on Facebook, Twitter, Instagram, TikTok or LinkedIn using the hashtag #30YearsOfCaribou.

About Caribou Coffee® 

Founded in 1992, Caribou Coffee provides innovative, high-quality handcrafted beverages, and an all-day menu including gluten-free, vegetarian and plant-based items. Each menu item is crafted with the purpose to create day-making experiences that go beyond the beans and ingredients. Caribou also offers small-batch roasted coffee beans for purchase as well as seasonal limited-time offerings. The conversations and connections that occur over a cup of coffee or delicious breakfast sandwich bring our team and guests together, reminding us that our collective potential is boundless. Caribou has 325 company-owned and 142 non-traditional locations nationwide, and 282 franchise stores in 9 countries as of Sept. 27, 2022. Known for a commitment to integrating sustainable practices and making a difference, Caribou serves 100% Rainforest Alliance Certified coffees and espresso. This passion for premium is also why Caribou offers 100% clean label beverages with real ingredients including real chocolate chips, no artificial sweeteners, and no artificial flavors, colors, sweeteners, or preservatives. Caribou Coffee’s unwavering commitment to providing an unparalleled consumer experience has translated to an industry leading NPS score. Additionally, the Caribou cabin prototype debuted in 2019, features a significantly smaller footprint and drive-thru-focused model and has rapidly expanded throughout the Midwest. Caribou Coffee products can also be found in all 50 states across grocery stores, mass retailers, club stores, food service providers, hotels, entertainment venues and online.

Caribou Coffee is part of a portfolio of complementary brands bound by common values, Panera Brands, comprised of Panera Bread®, Caribou Coffee® and Bagel Brands®. Panera Brands’ brands are independently operated and united in their mission to be force multipliers for good for their guests, communities, the planet and the shareholders they serve.

To learn more about Caribou Coffee, visit CaribouCoffee.com and follow the coffeehouse on Facebook, Twitter, Instagram, TikTok or LinkedIn. Sign up for Caribou Coffee’s loyalty program, Caribou Perks®, at cariboucoffee.com/perks or text “Perks” to 762-CARIBOU.