Build your own beverage customization contest. Two women cheersing cups and looking at the caribou coffee app.
Build your own beverage customization contest. Two women cheersing cups and looking at the caribou coffee app.

Build it. Sip it. Share it… and you could WIN BIG!

Are your friends always begging you to share your secret coffee drink? Are you a whiz at menu hacks? Show off your skills and your custom creation could be featured on the Caribou Coffee® app – and you could win free coffee for a year!

Your drink on the menu

Hand holding a hot caribou coffee cup.

Free coffee for a year

Hand holding a caribou coffee gift card

$500 gift card

Hand holding a blue drinkware item.

Cool new ‘Bou swag

How to enter

Using the Caribou Coffee App, create an original, customized, iced or blended Caribou Coffee beverage. Post an IG or TikTok photo or video that shows off vour Caribou Coffee customized beverage tagging @cariboucoffee using #CaribouCustomization and #entry. Contest runs from July 6 to 21, 2023.

First, build your own beverage.

STEP 01:

Build your own customized iced or blended beverage on the Caribou Coffee app.

Second, post your beverage.

STEP 02:

Post on IG or TikTok a photo or video that shows off your Caribou Coffee customized beverage

Third, tag @cariboucoffee on instagram or tiktok

STEP 03:

Tag us in your post @cariboucoffee using #CaribouCustomization and #entry

Official Contest Rules

Summer Beverage Customization Contest – Official Rules


Except as otherwise set forth herein, the Summer Beverage Customization Contest (the “Contest”) is open to all Caribou Coffee guests that are legal U.S. residents currently residing in the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of Caribou Coffee Company, Inc. and Caribou Coffee Operating Company, Inc. (the “Sponsor” or “Caribou Coffee”) as well as the immediate family of each employee (spouse, parents, siblings, and children) and household members of each employee, are not eligible to participate in the Contest.

Agreement to Official Rules:

Participation in the Contest constitutes an entrant’s full and unconditional agreement to and acceptance of these “Official Rules” and decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon an entrant’s compliance with these Official Rules and the fulfillment of all other requirements set forth herein.

How to Enter:

To enter, eligible entrants must: (i) create an original Caribou Coffee customization-themed Instagram or TikTok photo or video that shows off their customized Caribou Coffee Iced, Sparkling or Blended beverage that can be built using the Caribou Coffee app and is otherwise compliant with the “Submission Requirements” below; and (ii) post the photo or video on the entrant’s Instagram or TikTok account using the hashtags #CaribouCustomization and #entry (each, a “Submission”). 

A Submission must meet the following “Submission Requirements”: (i) other than music obtained through the TikTok or Instagram service, a Submission must be the submitting entrant’s original, previously unpublished work and not feature or focus on any copyrighted material, logos or trademarks that are owned by third parties; (ii) only the entrant should appear in the Submission, but if anyone other than the entrant appears in the Submission, the entrant must obtain prior written permission from that person or those people to include them in the video and for Sponsor to exercise the rights in these Official Rules, and if Sponsor asks to see such written permissions, the entrant must provide them upon request (in the event an entrant cannot provide permissions that are satisfactory to Sponsor, in its sole and absolute discretion, Sponsor reserves the right to disqualify the applicable Submission, or seek to secure the releases and clearances for Sponsor’s own benefit, or otherwise allow the applicable Submission to remain in Contest); and (iii) a Submission must not include images that are deemed by the Sponsor to be obscene, pornographic, libelous or otherwise objectionable.  Social media posts must be public to enter the Contest. Submissions must be published as “public posts” to be eligible to enter. Submissions are limited to one (1) entry, per person.

Winner Selection And Notification: At the end of the Contests submission deadline on July 21, 2023, a judge or group of judges selected by the Sponsor (in either case, the “Initial Judging Panel”) will review the Submissions that have been received and select up to three (3) finalists (each, a “Finalist”) based on the following criteria: (i) creativity (40%); (ii) quality of the beverage (40%); and (iii) brand alignment (20%) (the “Judging Criteria”).  In the event of a tie, the Submission with the highest score in the “creativity” category will be declared the Finalist.

Once the Finalists have been selected, a group of judges selected by Sponsor consisting of members of the Caribou Coffee ambassador program (the “Caribou Coffee Judging Panel”) will review the Finalists’ Submissions to select one (1) potential winner based on the Judging Criteria. In the event of a tie, the Submission with the highest score in the “creativity” category from the Initial Judging Panel will be declared the potential winner.

The potential winner will be subject to verification and compliance with these Official Rules. The potential winner will be notified by a comment posted on the entry by a member of the Judging Panel and asked to contact @CaribouCoffee via TikTok or Instagram direct message using the social media account information used by the entrant to enter the Contest. The Sponsor shall have no liability for any winner notification that is lost, intercepted, or not received by the potential winner for any reason. If any potential winner does not respond within the time required by Sponsor, or if the winner notification is returned as unclaimed or undeliverable to any potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. Proof of sending or submission of entry will not be deemed proof of receipt by Sponsor. If any potential winner is found to be ineligible, or if the potential winner has not complied with these Official Rules or declines the prize for any reason, such potential winner will be disqualified, and the prize may be awarded to an alternate winner. Sponsor may successively attempt to contact up to two (2) potential winner(s) of an applicable prize in accordance with such procedure, and if there is still no confirmed winner(s) of such applicable prize after such attempts have been made, if any, such prize may go unawarded.

Prize Details:

The selected winner(s) of the Contest, following verification and acknowledgement of their compliance with these Official Rules, and subject to any modifications by Sponsor pursuant to these Official Rules, shall receive the following prizes:

  • Winner:
    • Featured beverage on the Caribou Coffee App for up to two (2) weeks;
    • Free beverage for a year (limit one beverage per week);
    • Caribou Coffee branded merchandise;
    • $500 gift card to share with any of the winner’s followers to use during the launch of their feature beverage.
  • Top 2 Runners-Up:
    • Free beverage for a year (limit one beverage per week);
    • Caribou Coffee branded merchandise.

Use of Name, Image, and Likeness:

By entering into the Contest, each entrant irrevocably grants to Sponsor a non-exclusive, perpetual, royalty-free license for the use of their name, post and / or photo, and social media account image / likeness for promotional purposes, and unless otherwise explicitly provided in these Official Rules, without compensation, and each entrant acknowledges they have the right to share the name, image and likeness of all other parties included in the submission description and / or submission photo or text. The Contest winner’s name, likeness, and post may be used for promotional purposes without additional compensation unless prohibited by law. Any proposed product, including the intellectual property therein, represented in an entrant’s Submission will be deemed property of the Sponsor and can be used in future promotional materials without limitation.

General Conditions:

Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, including the offered prize, if any fraud, technical failures, or any other factor beyond Sponsor’s reasonable control impairs the integrity or functioning of the Contest, as determined by Sponsor in its sole discretion. The Sponsor also reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the operation of the Contest or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner.

Intellectual Property Warranty:  

By participating in the Contest, each entrant warrants that the content provided in a Submission, including but not limited to music, photos, and ingredient combinations, are property of the entrant and have not been used or published prior to the Contest by the entrant or any third party. If an entrant breaches this warranty, Sponsor is not liable for any and all losses or claims arising out of or in connection with an entrant’s use or possession of content that infringes or misappropriates the patent, copyright, trade secret or other intellectual property right of any third party. Each entrant agrees that all rightsincludingwithout limitationcopyrightspatentstrade secret rights, and other intellectual property rights associated with any ideasconceptsinventions, or works of authorship in the Submission, whether developed solely or jointly with others, are conveyed to Sponsor for use in perpetuity in any manner whatsoever. Entrant waives any moral right in respect of the Sponsor’s use of the Submission.

Release and Limitations of Liability; Indemnification:

By participating in the Contest, each entrant agrees to release and hold harmless the Sponsor and Caribou Coffee Company, Inc., and each of their respective subsidiaries, affiliates, officers, directors, employees, shareholders, representatives, and agents (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Contest or receipt or use of a prize, including but not limited to: (i) any technical errors associated with the Contest, including computer or network hardware or software malfunctions, failures or difficulties; (ii) unauthorized human intervention in the Contest; (iii) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; or (iv) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from an entrant’s participation in the Contest or receipt or use or misuse of any prize.

By participating in the Contest, each entrant further agrees to defend, indemnify, and hold harmless the Released Parties from and against all claims, losses, demands, fees, damages, liabilities, costs, expenses, obligations, causes of action, suits, or injuries, of any kind or nature, arising from: (i) any claim that that the entrant’s Submission infringes on any third-party’s  patentcopyrighttrademarktrade secret or other intellectual property right(s).

Sponsor and No Affiliation with Social Media Platform or Applications:

This promotion, sponsored by Caribou Coffee Operating Company, Inc., located at 3900 Lakebreeze Ave., Brooklyn Center, MN 55429, is in no way sponsored, endorsed, or administered by, or in association with any social media similar platform on which it is advertised (including, but not limited to, Instagram or TikTok).


Each entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Contest or any prize awarded shall be resolved individually, without resort to any form of class action. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrants’ rights or obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall by governed by, and construed in accordance with, the laws of the State of Minnesota without reference to its provisions as to conflict of laws. This agreement shall not be construed more strictly against one party hereto than against any other party hereto merely by virtue of the fact that it may have been prepared by counsel for one of the parties. EACH OF THE PARTIES HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATED TO THE SWEEPSTAKES OR THE TRANSACTIONS COMPLETED HEREBY.

Multiple images of people drinking cairbou coffee