There’s so much power in a simple good deed. If you know anything about Caribou Coffee®, you know that our purpose is to create day-making experiences that spark a chain reaction of good. This could be as small as treating a friend to a cup of coffee or sending a “just because” gift card or as major as helping make a child’s wish come true. 2023 marks Caribou’s second year of partnership with Make-A-Wish, offering limited edition Wish Blend™ to help grant wishes for children with critical illness. From January 1, 2022 – December 31, 2023, Caribou will donate $1 from every bag sold to Make-A-Wish to help make life-changing wishes a reality for children across the nation and their families.
For the second year, we celebrate the inspiring work of Make-A-Wish with our limited edition Wish Blend coffee. Something as simple as buying a bag of coffee can help grant wishes. The hope a wish provides can be transformational, renewing energy and providing children with critical illnesses the strength to fight.
The Make-A-Wish mission
“Together, we create life-changing wishes for children with critical illness,” is the foundation’s mission, and nothing could be more powerful and inspiring. Since its founding, Make-A-Wish now supports kids in more than 50 countries and five continents!
Make-A-Wish brings optimism and hope to kids like Hunter, 4, who was diagnosed with leukemia. His wish? To be a dinosaur! His community in Michigan, including the Grand Rapids Fire and Police Departments, tried to catch the “Spinosaurus” on his special day.
Behind the partnership
Because of our mission to create day-making experiences that spark a chain reaction of good, working with Make-A-Wish was a natural fit. We joined forces with the foundation in 2022 with the launch of Wish Blend, which is available exclusively at Target stores and on Target.com. “This partnership and coffee blend were crafted with Caribou’s brand purpose in mind, to create day-making experiences that spark a chain reaction of good,” president and CEO of Caribou John Butcher said at the time. “Caribou guests will be pleased to know their Wish Blend purchase at Target will help to create meaningful moments for so many children.”
“This partnership with Caribou exemplifies the power of community as it stemmed from friends with connections to both Caribou and Make-A-Wish who saw an opportunity for the two brands to align,” shared Leslie Motter, president and CEO at Make-A-Wish America. “The end result is a multi-year program that allows Caribou Coffee drinkers to help grant life-changing wishes, and in doing so, become part of the ever-growing Make-A-Wish community.”
Wish Blend 101
What’s in our Wish Blend? Look for the optimistic white package embellished with colorful stars on your next Target trip and experience more than just a great cup of coffee. Wish Blend is a smooth, whimsical light roast meant to delight your senses and remind you that we’re all connected, and that hope is the most powerful force on earth.
Looking for more ways to get involved and make wishes come true? Visit the official Make-a-Wish website to donate and spread the word about their inspiring and important work.