100% of our coffee will be 100% Rainforest Alliance Certified by the end of 2011.
We are proud to announce that we are the first major coffeehouse retailer committing to 100 percent Rainforest Alliance certification for all of its coffees, a goal we plan to acheive by the end of 2011.
We recognizes that a good cup of coffee goes beyond taste, it starts with farming practices that are environmentally and socially responsible. One-hundred percent certification is a very aggressive goal but one that we're proud to set. We're helping to ensure that our customers get premium coffee and our sourcing partners benefit environmentally, socially and economically.
About Rainforest Alliance
Rainforest Alliance certification, the most comprehensive sustainability certification developed to date, is managed by the Sustainable Agriculture Network (SAN); a coalition of independent, nonprofit conservation groups. Rainforest Alliance Certified coffee farms ensure: the environment and wildlife are protected; workers receive decent wages and improved working and living conditions; workers and their families have access to education, medical care and clean water; coffee is harvested and processsed responsibly. Farms that comply with certification criteria are awarded the Rainforest Alliance Certified seal of approval.
For more information, visit the Rainforest Alliance website.