For those of you who have been following the story of our relationship with Rainforest Alliance, you are of course aware of our 100% position; the first major coffee retailer in the US that can make this claim. But that was just over 2 years ago, and it's only where our commitment to responsible coffee sourcing begins.
Since 2011 the coffee department at Caribou has been proactively seeking out recently certified coffee origins, new lines of source, and supply chains that support ongoing sustainable activity with our friends at the Rainforest Alliance. We knew that when we made our commitment we couldn't simply idly rest on our laurels. Instead we understood that bringing the best of the world's certified coffee to our customer meant that there was yet more work to be done.
Since then we can lay claim to yet more achievements and share our proud updates with you. Within the past year we have begun to purchase some of the first-ever available Java and Papua New Guinea RA certified coffee and we are actively refreshing our blend portfolio with these exquisite and deeply rich coffees. We have also bolstered our position in Colombia and Sumatra as price volatility has created significant sourcing difficulties there, but Caribou will not be swayed in bringing these classic offerings to our coffee shops and your kitchen counter. And lastly we intend to surprise and delight you with additional East African origins that have never before been certified by the Rainforest Alliance.
At Caribou we understand that in order to continuously offer the world's finest coffee we must seek out new relationships while reinforcing our commitment to sustainability. You should only expect the best from Caribou and together we can do well while Doing Good.