Caribou Knits video

#CaribouKnits video

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Caribou knits promo

#Caribou Knits

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Caribou Knits

From September 28th – October 31st, Caribou Coffee will transform its corporate lobby into a knitting room!

Our #CaribouKnits is a social media program created to offer warmth to individuals with cancer. We are inviting the global community to share a story of an “Amy” in their lives on Facebook and Twitter, using #CaribouKnits in each message.

Fans are invited to share anything they like in their post or tweet: a personal story, the name of a loved one, or simply the phrase #CaribouKnits to support the program. For every #CaribouKnits message we receive between September 28th and October 31st, Caribou team members will volunteer to knit one inch of a scarf. Forty #CaribouKnits messages (i.e. 40 inches) will create one full scarf.

At the end of October, we’ll pack up all those pink, fuzzy scarves, and send them to CancerCare. From there, they will be donated to individuals in Caribou communities who have been impacted by breast cancer.

For each #CaribouKnits mention shared on Facebook or Twitter between September 28 – October 31, 2013 Caribou Coffee will knit one inch in a scarf. Forty mentions of #CaribouKnits will equal one full scarf. The company will knit a maximum of 1,000 scarves. Scarf donation will be administered to CancerCare.