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Black Friday - Roasters Keepin' it Fresh

Posted by brett struwe

November 27, 2009 12:16 PM

It's the day after Thanksgiving (Black Friday) and Caribou's coffeehouses are flush with customers tracking down gifts, a cup of their favorite coffee, and perhaps a first-time experience with our delectable new line of mochas -- the heavenly combination of Guittard chocolate and Caribou espresso! And in typical annual fashion, the roastery is operational and busy. Our customers may wonder why shouldn't we just take that extra day off like a lot of other offices or operations would? Answer to that simply stated -- Freshness. Caribou's commitment to fresh coffee in our shops is backed by a guarantee that your cup of coffee comes from beans roasted no more than 21 days ago, and typically your cup is brewed from coffee much fresher than that. With shops all over the United States the roastery can't afford to take a day like today off, lest the stores be serving stale joe. Good news is we take the opportunity to treat ourselves -- Pizza! (What else for the lunch day after Turkey Day?)

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Caribou Roastmaster since 2003
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Caribou Roastmaster since 2005
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Brett Struwe

Caribou Roastmaster since 1995
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