ALL of us at Caribou Coffee Company are proud to announce that 100% of our coffees will be 100% Rainforest Alliance Certified by the end of 2011! As the traveling fool who makes his living ensuring healthy supply relationships are how we source our coffees, I am especially proud of this because it has been my life's work for the past 7 years. When I started buying coffee more than a decade ago it was an altogether different endeavor. You didn't ask questions about the environment, worker welfare, or prices paid to farmers; or, more accurately, these weren't well-received questions if one did ask them.
Well, we've been asking them for all of these years as we have worked to minimize anonymity in our supply chain, and we are thankful that our company culture and mission align with the sustainable principles of the Rainforest Alliance.
Working toward this certification for our supply chain has been an overwhelming task, but it has revolutionized the way our fine coffees are produced, and processed so that the environment is protected. Further, the Rainforest Alliance certification ensures coffee production has a positive impact on the communities who depend on it.
Why Rainforest Alliance? Simple: we think it is the most comprehensive certification program out there; it addresses environmental, social and economic criteria in one well-balanced program.
From me to you: enjoy your cup of sustainable coffee; we really can have a positive impact one cup at a time!