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Caribou's Proactive Partnership with The Rainforest Alliance

Posted by brett struwe

February 15, 2014 13:46 PM

For those of you who have been following the story of our relationship with Rainforest Alliance, you are of course aware of our 100% position; the first major coffee retailer in the US that can make this claim. But that was just over 2 years ago, and it's only where our commitment to responsible coffee sourcing begins.

Since 2011 the coffee department at Caribou has been proactively seeking out recently certified coffee origins, new lines of source, and supply chains that support ongoing sustainable activity with our friends at the Rainforest Alliance. We knew that when we made our commitment we couldn't simply idly rest on our laurels. Instead we understood that bringing the best of the world's certified coffee to our customer meant that there was yet more work to be done.

Since then we can lay claim to yet more achievements and share our proud updates with you. Within the past year we have begun to purchase some of the first-ever available Java and Papua New Guinea RA certified coffee and we are actively refreshing our blend portfolio with these exquisite and deeply rich coffees. We have also bolstered our position in Colombia and Sumatra as price volatility has created significant sourcing difficulties there, but Caribou will not be swayed in bringing these classic offerings to our coffee shops and your kitchen counter. And lastly we intend to surprise and delight you with additional East African origins that have never before been certified by the Rainforest Alliance.

At Caribou we understand that in order to continuously offer the world's finest coffee we must seek out new relationships while reinforcing our commitment to sustainability. You should only expect the best from Caribou and together we can do well while Doing Good.

brett struwe


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Hacienda La Minita 2014

Posted by brett struwe

January 05, 2014 09:47 AM

Spending some quality time with six esteemed Caribou compatriots who have earned the opportunity to travel to Costa Rica and spend time with our valued supplier, La Minita. This offers key people in the Caribou family the first-hand experience of walking one of the world's most prestigious coffee farms, and gaining the insight into their quality controls and operations from field to mill to cup. These types of excursions for folks such as our store managers, human resource personnel, and business services representatives is what makes Caribou a breed apart from other coffee companies that don't live and breathe this sort of coffee culture. So the next time you're in a store, feel free to ask more about our La Minita Peaberry, and there might just be a chance that the person you're talking to has been there and can share their personal experience.

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Nate Hrobak

Caribou Roastmaster since 2003
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Brian Aliffi

Caribou Roastmaster since 2005
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Brett Struwe

Caribou Roastmaster since 1995
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